CCR Event: Digital, simple, efficient - Next level investor relations
September 8, 2022
Digitalization has now fully arrived in the investor relations sector and remains an important, constantly evolving topic, even after the additional boost from the Corona pandemic. This is shown on the one hand by last year's survey "Paradigm Shift in IR: Focus on Digital Interaction with Capital Markets" and on the other hand by the constant need for increased efficiency, innovative workflows and digital tools for the investor relations and communication officers of a company.
Edwin van der Geest, Senior Partner at Dynamics Group, provided an up-to-date overview of crrent developments in the IR space and best practice approaches for modern corporate news distribution. In addition, he offered food for thought on the equity story of a listed company.
Marjorie Jochims, who is Senior Corporate Brand Communications Manager at Zur Rose Group, shared with participants the decision-making process of the recent website relaunch. She explained the main reasons why Zur Rose Group questioned the setup of its website, how the existing IR website was implmented and shed light on the topic of design and corporate branding in this context.
Alexandra Engesser, Investor Relations Manager at Baloise Group, gave insight into how the company uses a storytelling approach to make complex content accessible to heterogeneous audiences. Using a concrete example, she showed how Baloise turned the innovation story into a gamified and interactive ‘scrollytelling’ website, making the Baloise innovation approach, ecosystem logic and defined goals easy to understand, both internally and externally.
To round off the event, we held a panel discussion with experts on the topics of the keynotes and offered participants the opportunity to ask questions.
Documents
Complete Slide Deck
Slides Dynamics Group
Slides Zur Rose Group
Slides Baloise Group
Audio Recording
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