Photography in Reporting – Insights, recommendations and helpful links
The CCR conducted a benchmark analysis for one of its member companies from the pharmaceutical industry. The goal was to understand how photography is used within integrated/sustainability reports in the healthcare industry. The generalized insights and recommendations of the analysis are available for members below.
April 2023
Some of the generalized key insights from the benchmark include:
Readers are interested in photos which are inherently exciting, tell a story and illustrate a given topic
A well-structured photographic layout has a lasting effect on the reader
Professional images that underline the corporate identity of the company strengthen stakeholder trust in the company
The perception of visual design is unconsciously reflected in the value judgments about the company
If you are interested in learning more about visualization and photography in annual reporting, gather additional information from the collection of links available for download below.
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