The CCR conducted a benchmark analysis for one of its member companies from the pharmaceutical industry. The goal was to understand how photography is used within integrated/sustainability reports in the healthcare industry. The generalized insights and recommendations of the analysis are shared with all CCR members in the member section.
Some of the generalized key insights from the benchmark include:
• Readers are interested in photos which are inherently exciting, tell a story and illustrate a given topic
• A well-structured photographic layout has a lasting effect on the reader
• Professional images that underline the corporate identity of the company strengthen stakeholder trust in the company
• The perception of visual design is unconsciously reflected in the value judgments about the company
CCR members can download the paper with insights, recommendations and selected examples as well as a collection of helpful links on the topic in the member area.
You are not yet a member? Find more informaiton on our corporate membership here or get in touch to discuss the membership and its benefits.
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