Digital, simple, efficient - Next level investor relations
September 8, 2022
Digitalization has now fully arrived in the investor relations sector and remains an important, constantly evolving topic, even after the additional boost from the Corona pandemic. This is shown on the one hand by last year's survey "Paradigm Shift in IR: Focus on Digital Interaction with Capital Markets" and on the other hand by the constant need for increased efficiency, innovative workflows and digital tools for the investor relations and communication officers of a company.
But what specific trends can be expected in the short to medium term? What are the important developments coming from abroad for Swiss companies? Edwin van der Geest, Senior Partner at Dynamics Group, provided an up-to-date overview in these developments and best practice approaches for modern corporate news distribution. Dynamics Group consists of long-standing specialists in the field of corporate communications, both at the strategic and operational level. In addition, Edwin van der Geest offered food for thought on the equity story of a listed company. How can an equity story be sharpened for the different needs of different stakeholders, so that it clearly shows why investors should invest in your company?
In the second program item, we got an exciting insight from Marjorie Jochims, who is Senior Corporate Brand Communications Manager at Zur Rose Group, a digital health technology group. She shared with participants the decision-making process of the recent website relaunch, explained the main reasons why Zur Rose Group questioned the setup of its website, how the existing IR website was implmented and shed light on the topic of design and corporate branding in this context.
Alexandra Engesser, Investor Relations Manager at Baloise Group, gave insight into how the company uses a storytelling approach to make complex content accessible to heterogeneous audiences. Using a concrete example, she showed how Baloise turned the innovation story into a gamified and interactive ‘scrollytelling’ website, making the Baloise innovation approach, ecosystem logic and defined goals easy to understand, both internally and externally.
To round off the event, we held a panel discussion with experts on the topics of the keynotes, discussed the impact of the Corona pandemic on the importance of the IR website and offered participants the opportunity to ask questions.
Documents
Complete Slidedeck
Slides Dynamics Group
Slides Zur Rose Group
Slides Baloise